Jim Read
Creative Direction / Branding / Design / Animation
Inserting fans into HBOs iconic series show open
For the Season 4 premiere of the hit series, HBO asked us to help create an experience that would reward loyal fans while attracting new viewers. Being fans ourselves, we quickly sank our teeth into creating the “Immortalize Yourself” Facebook app, giving "Truebies" the chance to watch an exclusive interactive video starring themselves, their flesh-and-blood friends, and their favorite characters from the show.
Show creators crafted an original script, and we supervised cast and crew filming scenes with placeholders and tracking points for personalized pieces. We then edited the footage to bring fan assets into the story, pulling data for typical users that included profile pictures, names, and location data on their hometowns.
Scripting the effects allowed them to be automatically generated in real time for each user. The final product is an off-the-charts True Blood fan experience worthy of HBO's creative pedigree.
